Statements
The Utah Hockey Club has revealed its color scheme, logo, and jerseys for its highly anticipated inaugural season in 2024-25.
After relocating from Arizona, the Utah team has embraced colors that reflect the state’s unique and stunning landscape. The team will compete under the Utah Hockey Club name for its debut season while it finalizes a more permanent rebrand for the 2025-26 season and beyond.
Utah has now disclosed the colors and uniforms it will use while awaiting its future name and logo, providing fans a glimpse of what to expect this upcoming season.
New Color Scheme
The Utah Hockey Club has selected "rock black," "salt white," and "mountain blue" as its official colors. These hues were chosen to resonate with Utah’s natural beauty and rugged terrain, aiming to create a visual identity that feels both local and iconic.
The club is keeping the logos straightforward, featuring "Utah Hockey Club" in various forms, including some versions that incorporate the outline of the state of Utah. Importantly, these colors will remain constant even after the new name is finalized, with fan voting currently determining the future team name.
Jersey Designs
For their home games, Utah's sweaters will use black as the primary color with "UTAH" spelled out diagonally across the chest. The away jersey follows a similar design scheme but utilizes white as the main color.
This diagonal text format is a familiar design in the league, famously employed by the New York Rangers. More recently, teams such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have adopted this style in their alternate uniforms.
The simplicity and classic feel of these uniforms offer a sense of tradition, grounding the team as it prepares to establish its permanent identity.
Upcoming Rebrand
The Utah Hockey Club is set to finalize its permanent rebrand soon, with fan voting for the new team name scheduled to conclude on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name.
This community-driven approach to the rebrand underscores the organization’s commitment to fostering a strong, local fan base from the outset. Engaging fans in the decision-making process helps build a deeper connection to the team.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," remarked a team spokesman.
"While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity," the spokesperson added.
"Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community," noted one team official.
"As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike," the official continued.
"The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds," stated another team executive.
"The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players," said a team representative.
"This transitional period is crucial to the team’s development and community integration, providing a template for what is yet to come," the representative concluded.
With its inaugural season on the horizon, the Utah Hockey Club is laying the groundwork for a lasting legacy. By connecting deeply with the local environment and actively involving fans in its rebranding process, the team is poised to become a beloved fixture in the Utah sports landscape.