Insights and Data
CRM marketing solution provider, Optimove, has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European bettor.
Betting Behavior and Preferences
The findings reveal that a significant portion of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Additionally, 29% of bettors place wagers on multiple games per week. An impressive 76% of respondents bet at least once a month.
When it comes to the types of bets, over/under bets emerge as the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, with parlays rounding out the top three at 35%.
Popular Betting Events
The Champions League and European tournaments are the most popular events for bets, with 57% of bets placed on these events. National league season games also attract substantial interest, accounting for 54% of bets.
Other popular betting events include national tournaments or friendlies (48%) and national cup games (46%).
Euro 2024 Betting Trends
An astounding 84% of bettors plan to bet on Euro 2024, regardless of whether their national team is participating. Live betting during games is particularly popular, with 83% of bettors engaging in this form of wagering.
The key factors influencing a bet are player performance, cited by 52% of respondents, and expert analysis and betting promotions, each impacting 47% of bettors.
Marketing Challenges
The report highlights a significant challenge for operators: an overwhelming number of marketing messages or irrelevant content can lead to platform abandonment. Many respondents have switched platforms due to this issue.
Industry Implications
This insight serves as a cautionary note for sportsbook operators to tailor their communication strategies thoughtfully. Understanding bettor preferences and behavior is crucial for operators aiming to deepen player loyalty and optimize customer lifetime value.
The results of this report provide a clear guide for sportsbook operators to enhance their engagement strategies. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players," Optimove Insights states.
By leveraging these insights, operators can create more targeted and effective marketing campaigns, ensuring they provide value to bettors without overwhelming them with irrelevant content.